The Daily Discovery Series » 24k Marketing

An Important Message from Yukon Cornelius

Laura — Tue, 16 Dec 2008 05:00:44 +0000

WORD COUNT: 33 Very Short, Yet Masterful Words

TIME to GLOW: * Who’s Counting? *

Be 24KT!

Guided by What Makes You Unique.

On Target with Your Desired Destination.

Lined Up with the Best Route Possible.

Drawing on Your Natural Gifts & Talents!

Your friend and partner in prospecting,

Yukon

Copyright© Laura Cardone 2008. All Rights Reserved. This is a Daily Discovery Series edition. http://www.profitswithpurpose.com is for conscious business owners and enlightened leaders who are passionate about creating a successful business, AND a fulfilling and balanced life.

Same Stuff, Yet Different Results

Laura — Tue, 04 Nov 2008 05:00:17 +0000

WORD COUNT: 165 Short, Yet Tantalizing Words

TIME to Imagine: * Less than 1 MINUTE *

The source energy you use to move forward is the same source energy you use to move back.

The energy changes as a result of your focus.

There’s a Zen expression that says, the water a cow laps up turns to milk. Yet the water a snake licks turns to poison.

Same stuff, yet different results.

It’s the intention, always, it’s the intention that determines your reality. Certainly the snake and the cow may not think about creating milk, or poison. For that intention may be so genetically ingrained, that it requires no conscious thought.

And that’s where we humans differ from the snake and the cow. We can create a far wider range of experiences, and we can do so with deliberate intent.

We don’t need to understand how thoughts become things in order for it to work. We just need to decide what we want, and then align with it.

How about some cookies with that milk?

Your friend and partner in conscious creation,

P.S. Happy Election Day!

Today, I Will …

Laura — Tue, 28 Oct 2008 05:00:36 +0000

WORD COUNT: 128 TINY, yet oh so Expansive Words

TIME to MORE GOOD than YOU CAN POSSIBLY IMAGINE? * How about 3 seconds? *

What is it that you want to experience today?

Decide, then align with it.

Do you want to release something that’s been holding you back? Then decide that today is the day that you’ll let it go.

Choose to make today the day in your personal history book, that you will now, from this day forward, expect the best outcome in every direction you look.

Repeat after me, today I will release the doubts, and choose the miracle of believing that I can be, do or have anything I desire!

Join me in deciding … sure, why not now?

Today is your day to do what you will. Embrace it and say yes to what feeds your spirit!

Your friend and partner in keeping it simple, smart and spectacular,

Copyright© Laura Cardone 2008. All Rights Reserved. This is a Daily Discovery Series edition. http://www.profitswithpurpose.com is for business owners and professionals who are passionate about creating a successful business, AND a fulfilling and balanced life.

Your Ideal Customers, Creating a Perfect Match

Laura — Tue, 07 Oct 2008 05:00:23 +0000

In celebration of the 1 year anniversary release of “The Business Owner’s Guide to the Universe”, we’re revisiting some of our most popular Daily Discovery messages. This is an adaptation of a post originally published on February 5, 2008. May it help you connect with more of your ideal customers.

WORD COUNT: 172 Zippy … but oh so Enlightening Words

TIME to EMPOWER YOURSELF: * About 1 MINUTE *

Q: How Can You Create A Perfect Match For You And Your Ideal Customers?

A: This happens when you help those you most want to serve, while also being true to your values and dreams. You begin by getting really clear about what you and your ideal customers are passionate about. This means you know the answers to these two simple questions.

1) How can I share my unique gifts and talents to help my ideal customers solve a problem, or make their life better, easier, happier, or less stressful?

2) How do I want to share my unique gifts and talents within the framework of my “Unique Definition of Success”?

Meaningful work and personal fulfillment require us to be mindful of the commitments we make, and that is true in marketing our services as well.

Knowing what YOU WANT to provide, in addition to WHAT YOUR IDEAL CUSTOMERS DESIRE are the essential ingredients for a perfect match for you AND your ideal customers!

You’re One-of-a-Kind, so let your light shine as brightly as it can!

Your friend and partner in success,

Adding Real Customer Value

Laura — Tue, 30 Sep 2008 05:00:56 +0000

WORD COUNT: 442 Short … Yet Empowering Words

TIME to GROW: * Less than 2 Minutes *

Have you ever had this experience? You see an ad for something you want to purchase. Maybe it’s something you buy often like batteries, or perhaps it’s something that requires more thought, like a car, or vacation.

So you see an ad and get pretty excited, because it seems like a great deal, and the promotion is from a well known retailer, or service provider.

So you go to the store to check it out … only to find that the desired item was so overpriced to begin with, that you’re not really saving any money. You could have gone to the local discount, or everyday low price (EDLP) provider, and received an even better bargain anytime.

I see this practice a lot in the infamous BUY ONE GET ONE “coupon” ads. You know the deal, the “second one” is free, or half price.

But it’s really not a value when the original price is double that of other sources, is it? And if we’re not getting anything better by shopping at the businesses who use these tactics to lure us in, then why would we shop there? Should we trust what they say?

Of course, misleading promotions only work once or twice, before consumers start to realize which providers offer real value every day. That’s why so many businesses are on a perpetual quest to find more customers. They’re not nurturing the relationships with the customers they already have.

So the moral of the story is this. Seek to provide real value in your work, and in your business. Resist the temptation to follow the “experts” who suggest using tactics to entice “unsuspecting” customers, in order to grow your business.

Instead, treat your customers like you’d want to be treated. Ask how can I add real value? How can I make their lives easier? What steps can I take to save them money, show my appreciation, take away a burden, or make it easier to do business with me? What would I want if I were in their shoes? How would I want to be treated?

It’s easy to take your eye off the ball, if you focus too much on what the competition is doing. But maybe what they’re doing isn’t right for you, or your customers. Maybe their customer is not your ideal customer.

With all the buzz about the latest tactics, it’s easy to lose sight of the simple truth. To attract more of your ideal customers, you need to know who you can best serve.

Then make adding real value, your top priority. Everything else is just a distraction.

Your friend and partner in creating extraordinary realities,

24KT Marketing and The Law of Giving and Receiving

Laura — Tue, 23 Sep 2008 05:00:57 +0000

WORD COUNT: 399 Short, Yet Rich Words

TIME to ABUNDANCE: * About 1 1/2 MINUTES *

There is a universal law of affluence called the Law of Giving and Receiving. It comes from the infinite supply of energy that’s within and around us. So we are always exchanging energy with others through our thoughts, words, and deeds.

In order for abundance to expand in our experience, we must continue to circulate energy, to give, as well as receive.

When we give with an open heart, we receive the best that life has to offer. But if we give begrudgingly, we’re not really giving, because our heart isn’t in it. So whatever you choose to bestow upon another, strive to offer it with joyful intent.

The Law of Giving and Receiving doesn’t necessarily mean we should give away money or services, although it can. In order to appreciate the perfection of this principle, we need to go beyond the material realm.

Every time you come into contact with someone, a customer, friend, family member, or stranger, you have the opportunity to give them something. This is true in your personal life, and in business, and when you’re crafting your one-of-a-kind marketing message.

You have the opportunity to offer everything you do, with the intention that it will help another.

The gifts you offer can be: a smile, an encouraging word, a silent prayer, well wishes, a heartfelt card, or helpful information. Like the currency of money, offerings that are made with a sincere desire to help others, are very powerful. In fact spiritual gifts are far more
potent than material goods.

Positive intention is the key to giving and receiving well.

And as you give, your ability to receive expands exponentially. This is the cornerstone of conscious business growth, effective marketing, and stellar customer service. GIVE WELL!

Give whatever you seek, and it will be returned to you ten fold. For affluence literally means to flow in abundance. So let you’re unique light shine forth with love, appreciation, and well wishes.

So if you desire more appreciation, be appreciative, if you want more value, give real value… if you want more ideal customers, be an ideal customer.

Appreciate the gifts you receive everyday, the rejuvenating qualities of nature, friendship, and well wishes. Be grateful for the money that naturally flows to you, in exchange for the energy you give, as you share your unique talents.

Keep it circulating… share the wealth!

Your friend and partner in positive currency,

A Must Read Message If You Have Unmet Goals

Laura — Tue, 16 Sep 2008 05:00:56 +0000

WORD COUNT: 668 Short, Yet Prosperous Words

TIME to SUCCEED: * About 2 1/2 MINUTES *

When we set a goal and believe we can have it, we feel great. But when we have a dream, and doubt that we can achieve it, we will feel very uncomfortable.

Mixed feelings, fears and doubts are at the root of 99.9% of revenue and income goals that go unmet. But there’s great news!

If you feel uneasy about your financial goals, or any goal, you’re not flying blind. You have been alerted to something that requires your attention, and it can be fixed, so you can achieve your goals!

Imagine if we set a goal, believing we’d achieve it, and then it never came. That would feel awful, we’d feel powerless. But fortunately that’s not how life works. We’re designed to succeed, because we know when we’re not aligned with our goals!

Okay that’s cool, so now what?

This means if you know there’s a problem, you can do something about it. The time to do something about it, is before you put a lot of physical effort, pushing and straining into your goals.

When you feel uncomfortable about a goal, when you doubt it will happen, but you really do want it, this means that it’s time to get aligned, and you know how to do that. For expanding your personal power … is the purpose of all of these messages, isn’t it?

The key now is to apply what you’re reading.

For there’s nothing more frustrating than working harder and harder, trying to make something happen (like a financial goal), only to keep coming up short. Believe me, I’ve done that more times than I want to admit. If I only had a dime for every time…oye!

So if like me, you’ve felt that type of frustration, well, there’s no easy way to say this, but … we were the source of our own pain, and it was very unnecessary.

Why? Because no amount of doing will help us achieve our goals, if we doubt they’ll come. And in the area of money, doubt comes up a lot for “a lot” of people.

So getting aligned with your goals is always the first step.

Remember the Profits with Purpose conscious creation model: Decide, Be, Plan, then Do.

The steps are in that order because, BE means you align first, before you DO. This translates to eliminating frustration, and getting much better results.

So if you feel uneasy about your financial goals, instead of taking fruitless action, get aligned first! Take the time to align. Go through all the resources you already have, and use what resonates most with you. This will be a far more productive use of your time, than trying to fit a square peg into a round hole, by acting when you’re not aligned.

- You can start by reviewing the P.S. in yesterday’s message. HINT:”Get Ready” for good things to come! When we train ourselves to expect the best, we get better results!

- Look at the “Clearing Obstacles” section in the “Map to the Universe” handout you received with your subscription. You can download it again if needed. Remember the online video tutorials walk you through each step in the handout.

- Do a search on money, attracting customers, or prosperity on this ”Daily Discovery” page, and you’ll find a lot of helpful resources.

- Visit the Podcast page or the video tutorials. All you need to do is look at the descriptions to find what you need.

Make the commitment to yourself to align with your goals. You most definitely deserve it! Remove any doubt that they will come. Once you do that, they will most certainly arrive. Your bonus: the efforts you take toward achieving your goals, will not be wasted. They will
be very powerful, because you’re moving in Right Action, and you can say goodbye forever to any illusions of being bound by limiting thoughts, or outer circumstances, because you believe!

Happy harvesting!

Your friend and partner in inspired living,

Stop Worrying About Marketing Yourself

Laura — Tue, 26 Aug 2008 05:00:27 +0000

WORD COUNT: 414 Short, Yet Energizing Words

TIME to SUCCESS : * About 1 1/2 Minutes*

What would happen if you stopped worrying about how to market yourself, and simply focused on helping others?

When we shift our thoughts toward being of service, rather than being served by others, by getting something from them, (for example in the form of a sale), we unleash something truly powerful.

This monumental shift in perspective connects you to the purpose behind your desired profits. As you focus on the needs of those you want to serve, you allow yourself to fully express your unique gifts. In this way, you come to know deep satisfaction from the work you do. This is how you add real and lasting value. This is how you create a living legacy.

To be of service, to feel as if you make a difference, is at the very core of basic human desire. When you acknowledge this in your work, you remove the pressure to try and “make it happen”. Instead you allow opportunities to find you. Invite these desired experiences into your life, by asking your Spirit, or Higher Self to help you. Ask for help, so you may be of service to others. In return, you’ll be compensated financially, and you’ll feed your Spirit as well.

This doesn’t mean don’t advertise, or network, or do things that help your ideal customers find you. It means that when you come from a perspective of being of service, the flavor of your offering forever changes, because you emanate love and appreciation, rather than desperation.

So everything you do from this vantage point, is aligned with a higher state of consciousness, it is aligned with who you really are, and so you will also attract more of those you truly want to serve.

So from this state of being, everything works better, and feels easier, because it is. You’re not struggling to “sell” your services, because you’re not pushing against something that doesn’t feel good to you. Yes you’re still offering a message, but it comes from a more empowering place, one of genuine caring.

When we focus on others in this way, something magical happens. We forget our own fears, because the need to be of service becomes far more important than our temporary discomfort.

No amount of money, or hard-sell tactics could possibly outshine a genuine intention of being of service to others.

May you know the joy of work that is offered and received with great love and appreciation!

Your friend and partner in enlightened entrepreneurship,

24KT Marketing: Step Forward

Laura — Tue, 19 Aug 2008 05:00:05 +0000

WORD COUNT: 106 Microscopic … Yet Prosperous Words

TIME to SUCCESS : * Less than 1/2 MINUTE *

The first step is always the hardest. Yet once you start moving, you have positive momentum on your side.

After the first step, you’re in an ideal position to take the next step and then another. Before long you’ll arrive at your desired destination.

The #1 reason businesses fail is not due to lack of knowledge, money or connections, it is failure to act. So know your ideal customer, then help them find you.

Tune out the distractions and move confidently forward. Wasn’t it Woody Allen that said “Eighty percent of success is showing up”?

See, you’re almost there!

Your friend and partner in enlightened entrepreneurship,

Ready, Set, Grow: Online Resources to Grow Your Business

Laura — Tue, 05 Aug 2008 05:00:44 +0000

WORD COUNT: 377 Short … Yet Resourceful Words

TIME to EXPLORE : * 1 1/2 MINUTES *

Are you ready to grow your business, but need capital, a little extra help, or someone to point you in the right direction? Here are some online resources to help you on your journey.

LOOKING FOR CAPITAL?

For statistics and news, got to The National Venture Capital Association’s site at http://www.nvca.org

See “Angel Investor News” at http://angel-investor-news.com

The Angel Capital Association is North America’s professional alliance of angel groups. For more information, see http://www.angelcapitalassociation.org

To list your investment opportunity, see Ace-Net/Active Capital, an online clearing house for business owners and people looking to invest in small businesses. http://acenet.csusb.edu

To locate a factor, check out The Commercial Finance Association at http://www.cfa.com

Springboard Enterprises at http://www.springboardenterprises.org is a national, nonprofit dedicated to helping women access equity markets.

The Small Business Innovation Research program provides grants up to $750,000 to fund research, development and commercialization of technology, products and services. See
http://www.sba.gov/sbir

READY TO GO INTERNATIONAL?

A portal for accessing all federal export related assistance can be found at http://export.gov

See The Export Import Bank of the United States at http://www.exim.gov . They provide financing for the expert of U.S. goods to international markets.

The Overseas Private Investment Corporation (OPIC) helps U.S. business invest overseas. See http://www.opic.gov

THINKING ABOUT GROWING WITH FEDERAL CONTRACTS?

Business at http://www.business.gov is the official business link to the U.S., government.

The federal government point of entry for procurement opportunities above $25,000 is at https://www.fbo.gov

The Minority Business Development Agency is a federal agency that fosters the establishment and growth of minority-owned businesses in America. See http://www.mbda.gov for information about financing business and business opportunities.

The Women’s Business Enterprise National Council is the leading third party certifier. See http://www.wbenc.org for more information.

SOME GOOD OVERALL RESOURCES

American Express OPEN helps Small Business Owners find tools and resources. See http://www.open.americanexpress.com

An online television network dedicated to news and information for small businesses is at http://sbtv.com

Entrepreneur Magazine online – http://www.entrepreneur.com

Inc Magazine online http://www.inc.com

The National Association of Women Business Owners is at http://www.nawbo.org

The National Women’s Business Council is a bipartisan federal advisory council that offer research and statistics for women-owned businesses. See http://www.nwbc.gov

The Small Business Administration http://www.sba.gov

The U.S. Chamber of Commerce represents the political needs of business owners. See http://uschamber.com

Enjoy your journey!

Your friend and partner in enlightened entrepreneurship,