24KT Marketing: Where oh Where to Advertise?
July 1st, 2008
WORD COUNT: 438 Short … Yet Expansive Words
TIME to GROW : * 1 1/2 to 2 Minutes *
Q: Where should you place your one-of-a-kind message?
A: It depends on your ideal customer. Where does he hang out? What does she like to read? What else does he buy? Who else is she doing business with?
Do you see why it’s so important to have a really clear vision of your ideal customer, before you invest time and money marketing your unique products and services?
When you know your ideal customer well, you can create an effective and high integrity message, one that resonates with you and those you want to serve.
When you know what she likes to do and buy… and where she likes to hang out (online and in general), you’re able to choose highly effective strategies.
HERE ARE OVER 55 IDEAS TO SPARK YOUR CREATIVE JUICES. Keep your ideal customer in mind as you read this list of where you can advertise. As you read, it’ll become clear where you’ll receive the highest return on your marketing efforts.
PRINT and ONLINE: What is your ideal customer reading?
- Consider:
Newspapers (What section?), School Newspapers, Magazines, Trade Publications, Opt-In Ezines, Association Newsletters, Trade Journals, Neighborhood/Community or Corporate Newsletters, Classifieds, CraigsList, Calendars, Free Booklets, Reports, White papers etc.
AFFILIATIONS: Where does your ideal customer like to go? What else does she like to do? Who does he like to spend his time with?
Said another way … what radio programs does she listen to? What web sites does he visit? Does she have favorite television programs or cable networks? Where does he shop?
- Consider:
Community Event Sponsorships and Booths, Window Stickers, Theater Programs, Car Signs, Lawn Signs, Parade Floats, Bumper Stickers, Newcomer Programs, Mall Kiosks, Movie Theater Screen Shots, Links from Favorite Web Sites, Radio Interviews and Advertising, Program and Team Sponsorships, Golf Tournaments,
Charity Events, Social Networking Sites, Cable Shopping Programs, Utube etc.
DIRECT MAIL and EMAIL: Do you have your ideal customer’s mailing address or an opt-in email offer?
- Consider:
Postcards, Thank You Notes, Sales Letters, Catalogues, Your Email Signature Line, MeetUp.com, LinkedIn, Coupons, Viral Emails (emails that get forwarded), Mailbox Drops, Card Decks, Mailing Inserts etc.
OTHER STRATEGIES :Who else does he do business with? What groups and associations does she belong to? Is he a frequent traveler?
- Consider:
Word of Mouth, Referral Programs, Business Cards, Networking, Free Product or Service Demonstrations and Samples, Imprinted Novelties, Trade Show Booths, Affiliate Programs, Strategic Partnerships, Association Sponsorships and Newsletter Ads, Restaurant Placemat Ads, Airport Ads, Hotel “Take One” Brochures, Elevator Advertising, Community Bulletin Boards, Imprinted T-Shirts
and Hats, Program and Scorecard Ads, Trial Offers, Seminars and Public Speaking etc.
The possibilities are endless. Yet you don’t have to use a lot of marketing strategies or spend a lot of money to be effective. Just remember the most important thing. Simply meet your ideal customers where they are!
Your friend and partner in expanding joy and prosperity,
Copyright© Laura Cardone 2008. All Rights Reserved. This is a Daily Discovery Series edition. http://www.profitswithpurpose.com is for business owners and professionals who are passionate about creating a successful business, AND a fulfilling and balanced life. Profits with Purpose Inc.
