24KT Marketing: Very Funny!
May 6th, 2008
WORD COUNT: 401 Short … Yet 24KT Words
TIME to GROW: * About 1 1/2 MINUTES *
24KT Marketing (TM) is PURE GOLD because it is:
* Guided by What Makes You Unique
* On Target with Your Ideal Customers
* Lined Up with the Best Route Possible
* Drawing on Your Unique Gifts, Talents & Resources!
Q: What’s a fun and very powerful way to connect with your ideal customers?
A: Good-spirited humor.
Laughter serves as a bridge between people. It is a gift to give someone that:
- Spreads joy
- Increases smile lines
- Makes an important point
- Gets spread around
- Improves your overall health
- Is just plain fun.
So, what’s funny about what you do? How can you apply humor to reveal a truth, connect with others, expand your business or eliminate pre-purchase jitters … so your ideal customers can
benefit from your products and services?
Here are a few examples that connect wisdom with a bit of wit. As you’re reading, see if you can think of a way to use oneof these quips in your own business to break the ice, or convert a “maybe” into a resounding YES.
A Financial Planner to Her Client:
I’ve reviewed your current portfolio and if we manage your money
well, there will be plenty for both of us.
A Life Coach:
Life, it’s the only game where the objective is to learn the rules.
A Banker when asked what do you do?:
I charge people interest for borrowing someone else’s money.
A Waiter:
Someone who thinks money grow on trays.
Deciding When to Buy:
“A study of economics usually reveals that the best time to buy
anything is last year”. ~ Marty Allen
Love What You Do:
“If you love what you do, you’ll never have to work another day in
your life. ” ~ Mark Twain
Tough Times:
“Can anybody remember when the times were not hard, and money
not scarce? ” ~ Ralph Waldo Emerson
Wouldn’t It Be Nice
“If only God would give me a clear sign! Like making a deposit in my
name in a Swiss bank account!” ~ Woody Allen
Well-placed humor gets attention in a very compelling way. What do people tend to pass along? Jokes and funny stories. What will we remember five years after the last Super Bowl? The funny
commercials (unless of course your followed the Giants last year!)
By the way, did I tell you the one about the obstacle? It showed up when I took my eyes off my goal!
Live long, prosper much and laugh often!
Copyright© Laura Cardone 2008. All Rights Reserved. This is a Daily Discovery Series edition. http://www.profitswithpurpose.com is for business owners and professionals who are passionate about creating a successful business, AND a fulfilling and balanced life.
