If you’ve been a subscriber for a while, you know that 24KT Marketing™ is:

Guided by What Makes You Unique. 
On Target with your Ideal Customers. 
Lined Up with the Best Route Possible. 
Draws on Your Unique Gifts, Talents & Resources!

24KT marketing is pure GOLD because it’s all about building relationships and letting your unique light shine as brightly as it can. So one of the most important things you can do to grow your business AND nurture your soul, is to create a list of people you’d like to get to know.

Most business owners maintain a list of their customers, but I’ve found that very few have a 24KT contact list. Here’s what I mean; you have a great product and wonderful service, but how do you attract more ideal customers without coming across as pushy and resorting to hard-sell tactics that leave you feeling drained and uneasy?

Simple – you start by creating a list of people who would also benefit from getting to know you. Start by reviewing your IDEAL CUSTOMER profile. This describes those who are a perfect fit for you and your business. Who are your ideal customers doing business with before, during or after they seek out or use your products and services? What do they read? What radio programs do they listen to? Which web sites do they visit? What online or offline groups and associations do they belong to? All of these questions are extremely valuable, because they point you in the direction of potential partnerships and connections that are mutually rewarding.

So here’s what you could include in your 24KT Contact List. These are naturally symbiotic relationships with people who can help one another grow. They have common interest, concerns and passions.

So considering your Ideal Customer, create a list that includes:

1.  Media contacts at trade publications in your ideal market 
2.  Radio programs (online, satellite or traditional)
3.  Talk show hosts 
4.  Program Directors
5.  Newspaper, cable or television reporters
6.  Ezine/Online magazine publishers who serve your ideal customers
7.  Writers, experts and speakers who solve a problem for your ideal customers
8.  Web site or print directories 
9.  Social networking sites who serve your ideal customer
10.  Community bulletin boards and event calendar coordinators
11.  Business owners who sell complimentary products
12.  Suppliers and distributors in your ideal market
13.  Associations who count your ideal customers as members
14.  Super affiliates (commission based sales people)
15.  Current customers
16.  Your warm market (These are people who know you - friends, family, current partners who can connect you with others.)     

The opportunities are infinite when we open up to the abundance that surrounds us!

Be 24KT to grow your business and nurture your soul!
 

Copyright (C) Laura Cardone 2007 This is the Daily Discovery Series edition. All rights reserved. You are free to use this
material as long as you provide complete attribution and a live website link to this site. The attribution should read ” By
Laura Cardone. Please visit  www.profitswithpurpose.com for more help creating a rich and rewarding life and business.”
Please let me know when and where the material will appear. Many thanks!